Above are the new Pepsi logos. It appears that many people are unhappy with the change. They think that it’s too drastic of a move and takes away from the classic Pepsi look that we’ve all grown up with. I can’t say that I hate or love the new logo, but I like the subtle differences they have made between the various types of Pepsi available. Notice how the regular Pepsi stripe is medium in size vs. the Diet Pepsi that is slimmer? That’s kind of cool. Of course, with Pepsi Max, a huge stripe only seems appropriate.
Some other complaints that I’ve heard about the new logo is that it looks too much like Obama’s logo or that it looks too much like Korean Airlines logo (yikes, it really does!). Should Pepsi have spent millions developing a new logo? I’m not sure. You can still tell that it’s Pepsi that you’re buying, so brand recognition isn’t going to be a problem. What do you think of the new look?
In other Pepsi news… Pepsi will release, in April, a product called Pepsi Throwback. This Pepsi will be available for a limited time and will contain real sugar vs. the high fructose corn syrup that is currently used in American soft drinks. They will also be releasing a Mountain Dew Throwback product during the same time. Personally, I cannot wait to buy this at the store. If you’ve never had Pepsi or Coke made with real sugar, you don’t know what you’re missing. Both products will be available for just over a month but I’m hoping they are successful enough that they may become a regular product in the Pepsi line.